COVID, flu, and several other vaccine-preventable conditions disproportionately impact communities of color, and people who are not up-to-date with vaccinations are more likely to have poorer health outcomes than their vaccinated counterparts. Yet, misinformation and disinformation, coupled with historically-rooted distrust of vaccinations, drive racial and ethnic inequities in vaccine uptake. At CARE, we strive to carry out effective vaccine outreach, education, and communication to bridge the barriers that result in lower vaccine confidence and uptake in our communities.
Vaccine Outreach & Education
Programs & Projects
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At CARE, we understand the power of education in encouraging individuals and families to make informed health decisions. That's why we place a strong emphasis on outreach and education in our vaccination efforts.
Our goal is simple: better health outcomes for all, and greater health equity and safety in communities that face disproportionate burdens from vaccine-preventable conditions. To achieve this, CARE has developed and implemented comprehensive outreach, education, and communication strategies, with a particular focus on increasing vaccination access among Black and Latine residents.
Our dedicated outreach staff connects with residents through community events, mobile clinics, and other venues, offering education, answering questions, and providing referrals to vaccination services. Together, we're breaking down barriers and fostering a healthier, more informed community.
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Information coming from trusted individuals resonates much more within communities. That's why we've launched the Vaccine Equity Fellow Program, training influential messengers who already have the trust and ear of their communities. These Vaccine Equity Fellows receive training in the latest scientific knowledge, communication skills, and outreach techniques.
Once equipped, these trusted messengers leverage their existing community credibility to deliver culturally-appropriate messages. Their efforts make vaccinations for COVID-19, the flu, Mpox, and other preventable conditions more acceptable and accessible, fostering a healthier future for all.